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Organic traffic is heavily influenced by content quality. Using a content optimization tool, companies can breathe new life into their existing content and enhance their SEO efforts.
Adding links to authority sites, making sure the content targets the most relevant keywords, and updating and adding new information when new trends have emerged since the original posting can help companies improve their old content.
OnlineBusiness.com suggests using content optimization tools to optimize a business’s website. In addition to providing detailed content insights, they also help businesses prepare their content accordingly.
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New York – Quality content is one of the essential factors in boosting organic traffic. Poor quality content can negatively affect a website’s ranking and relevance in search engine results pages (SERPs). As a result, many companies are emphasizing content optimization and as a result, are investing in content optimization tools. Companies can optimize their old and existing content to give it new life and help their overall SEO efforts by using content optimization software. Onlinebusiness.com discusses the importance of optimizing old website content as an easy and cost-effective way to increase organic traffic.
Having outdated content could affect a website negatively, as Google always wants to provide the most up-to-date and relevant content to its search engine users. And without updates, the content could result in lower rankings in SERPs or falling out of rankings altogether. Additionally, for website visitors, once they realize a site has outdated content, the bounce rate is likely to increase, which ultimately signals to Google the content is not engaging or valuable.